Fashion Brand: Abandoned Cart and Post-Purchase Flows

The Problem

A mid-size fashion brand was sending the same generic email to every subscriber. Abandoned cart recovery had no segmentation. Post-purchase follow-up did not exist.

What We Did

  • Rebuilt the abandoned cart sequence with three timed emails and dynamic product blocks
  • Created a post-purchase flow tied to order value and product category
  • Segmented the list by purchase history and engagement level
  • Ran A/B tests on subject lines and send times for 6 weeks

Results

  • Open rates: 18% → 38%
  • Email revenue share: 12% → 31% of total revenue
  • Cart recovery rate: increased 2.4x

B2B SaaS: Trial-to-Paid Onboarding Sequence

The Problem

A SaaS company had a 14-day free trial with a single welcome email. Most trial users never reached the core feature. The trial-to-paid conversion rate sat at 4.2%.

What We Did

  • Mapped the product activation steps and built trigger-based emails for each milestone
  • Wrote a 7-email onboarding sequence focused on one feature per message
  • Added behavioral triggers for users who stalled at specific steps

Results

  • Trial-to-paid conversion: 4.2% → 9.1% over 90 days
  • Feature adoption during trial: up 47%
  • Support tickets from trial users: down 22%

Subscription Brand: List Cleanup and Revenue Recovery

The Problem

A health and wellness subscription company had a 45,000-person email list. Deliverability was dropping. Open rates were below 12%. Monthly email revenue had flatlined at $8,000.

What We Did

  • Ran a re-engagement campaign to identify inactive subscribers
  • Cleaned the list from 45k down to 28k active subscribers
  • Set up domain authentication (SPF, DKIM, DMARC) and warmed the sending domain
  • Built a weekly campaign calendar with content tied to subscriber purchase cycles

Results

  • Inbox placement: returned to 98%+
  • Monthly email revenue: $8k → $19k
  • Open rates: 12% → 34% on the cleaned list

Want Results Like These?

We start every engagement with an audit of your current email program. No commitment required.